Peanut app, aka ‘Tinder for mums’, shows up in NZ to greatly help people it’s the perfect time

Peanut app, aka ‘Tinder for mums’, shows up in NZ to greatly help people it’s the perfect time


November 27, 2021

Peanut app, aka ‘Tinder for mums’, shows up in NZ to greatly help people it’s the perfect time

The application connects female across the world, may it be to prepare real life meet-ups or perhaps to join a chat space to talk about exposing solids while wanting to remain conscious nursing at 3am. Video Clip / Peanut

Deputy Head of News, NZ Herald

It has been dubbed “Tinder for mums” and it has at long last achieved brand-new Zealand. Alanah Eriksen foretells the founder of a matchmaking application for ladies willing to making latest friends.

When Michelle Kennedy have the girl basic youngster, this lady company weren’t at the same period in daily life and those who happened to be, resided a distance.

Making our home with a new baby going everywhere that got above 15 minutes had been a daunting prospect.

Thus she receive by herself trawling obsolete sites for child-rearing pointers during the early many hours.


“I suppose the thing I noticed many prominently – which can ben’t particularly comfortable for a 30-something woman to admit – usually I happened to be alone.

“It actually was during this time period I got the realisation: ladies need a safe area to locate relationships and help on the web.”

And therefore Peanut was created. Called “Tinder for mums” whenever it founded in 2017 (although it has now expanded to feature female from all levels of life), the app connects lady around the globe, whether it is to arrange actual life meet-ups or even join a talk place to talk about exposing solids while wanting to remain awake nursing at 3am.

Kennedy, 38, a former attorney, already got a little bit of expertise in swiping remaining and best – she was actually in the panel for matchmaking app Bumble, which she stop in 2018 to concentrate on Peanut fulltime. Before that, she got the deputy leader of dating website Badoo having worked the woman way up the hierarchy from their role as in-house a lawyer.

Peanut matches lady localhookup predicated on things like her area, passions and shared friends. If you want the appearance of individuals you will be coordinated with, you can easily “wave” at all of them (swipe on their particular visibility) just in case they’ve furthermore waved at your, you’ll be able to start chatting. Consumers may also join chat rooms arranged on various topics or live acoustics or videos for real-time talks.

“As a unique mum, all of the thoughts need to be considered,” Kennedy says to the Herald on Sunday from London, in which the application try based.

“enjoying the newborn develop and alter daily is actually something special, but there are plenty concerns that include motherhood. I imagine how we check-out school for so long to get ready for our work, but there is however no these types of prep for motherhood – it’s all brand new area. Whilst a second-time mum, everything is different than these people were with my very first.”


But searching for financial backers in a male-dominated industry when it comes to those beginning proven tough and Kennedy pressed away guidance from friends to launch another online dating app or the one that furthermore catered to dads.

“whenever I set out to create Peanut, the simple fact some individuals ‘didn’t have confidence in the marketplace’ had been ludicrous to me.

“Women are 50 % of our very own populace. Moms make 85 per cent of home purchasing behavior, which is the reason $2.4 trillion alone in america. There is when an investor which pleaded for me personally to not produce another social media, ‘then my wife will not communicate with me personally’. I generated that conference a short one.

“the main element was, the personal story is changing, ladies problems are at the forefront of news significantly more than they actually ever happen prior to, and this is altering the story around exactly why ladies’ only channels, news and spaces were critical.”

The caretaker of two in the course of time found backers, like star Ashton Kutcher’s organization, audio endeavors, and date keeps increased $31.1 million the software, that is free to need. But she states it is still an “entirely disappointing statistic” compared to all capital raising lifted, just 2.3 per-cent decided to go to female-founded organizations this past year, per numbers from Crunchbase, a San Francisco-based databases of team facts.

“we need to would a lot more to improve that. I am incredibly blessed to own supportive, proper forward-thinking dealers backing Peanut, nonetheless it has not always been effortless, and we must help women in revealing these stories therefore we can make change.”


Peanut – a reputation that is due to Kennedy being advised whenever she was pregnant that her child had been how big is a peanut – happens to be in 14 nations with 2 million users and recently found unique Zealand in which membership was increasing every day, Kennedy says.

“As a team, we have now usually respected brand new Zealand, a socially modern nation that is some sort of leader in support people.”

Plenty of that service are as a result of all of our Prime Minister, she states.

“Jacinda Arden is an incredibly impressive chief and we also’re in wonder of exactly what she’s got accomplished regarding sex equality as well as the empowerment of women.

“By bringing Peanut to brand new Zealand, hopefully to give her objective by giving a safe room for females to share their own more susceptible, honest activities, not solely on motherhood, but on interactions, financial health, professions, health and life. You want to make sure all females have the opportunity to access a community that knows.”

Star supporting

Ardern is not necessarily the merely high-profile mum Kennedy admires, and it also looks it’s reciprocated.


After Meghan Markle stated in an ITV interview that when she was actually pregnant with her son Archie nobody asked the lady if she was actually okay during their act as an older royal, Kennedy wrote an open page to their. Published on Instagram, she shared with her “you commonly by yourself, mama”. Markle reacted with a phone call saying thanks to Kennedy myself.

“it had been very wonderful to listen from Meghan herself.

“We spoke about the difficulties of pregnancy and brand-new motherhood, together with the reason why secure rooms and service networking sites for ladies are incredibly important, especially when navigating these seismic lives changes.

“via somebody as high profile as Meghan, we were relocated, and frankly saddened, by this lady admission that not a lot of people requested if she was actually ok. We believed a duty to remind the girl that a residential district of women that dealing with just what actually she is dealing with (regardless of if the truly on a different measure) is here now to compliment the girl. It does not matter who you are, womanhood are worldwide.

“We empathised with Meghan as female, because every mum can relate genuinely to the girl event, and it’s really tough sufficient minus the industry observing.”